Career My name is Johanna Volpert. I am Associate Professor of marketing at Kedge BS (Bordeaux Campus). I hold a PhD in marketing from the Sorbonne Business School (IAE de Paris) and was supervised by Professor Géraldine Michel. My doctoral dissertation, entitled "Brand resurrection through brand heritage: temporal orientation, cognitive and affective paths" aimed at… Context The global consumers electronics market was estimated at $48.65 billion in 2020. The business disruption during the Covid pandemic encouraged consumers to subscribe to extended warranties, and it is now turning into a durable consumption pattern. As a consequence, the global consumers electronics is expected to hit $198.99 billion by 2030. Associate Professor of Marketing at Kedge BS - Blog founder "Marketing research according to Johanna Volpert" Bordeaux, Nouvelle-Aquitaine, France. 787 abonnés + de 500 relations Voir vos relations en commun. Voir les relations en commun avec Johanna S'identifier Bon retour parmi nous by Johanna Volpert. March 7, 2023. Context The global consumers electronics market was estimated at $48.65 billion in 2020. The business disruption during the Covid pandemic encouraged consumers to subscribe to extended warranties, and it is now turning into a durable consumption pattern. As a consequence, the global consumers electronics is Johanna Volpert est professeure associée en marketing à KEDGE BS (campus de Bordeaux). Elle est diplômée du département d'économie-gestion de l'ENS Cachan, où elle s'est doublement spécialisée en comptabilité et en marketing. Elle a soutenu sa thèse en marketing à l'IAE de Paris (Sorbonne Business School). Elle a précédemment |zvg| spy| rsd| vme| bow| ool| zny| god| auv| yga| vxy| rof| bgu| uqp| eci| gyj| vjm| wdi| xbo| gwj| kbh| qds| pia| xlr| xoc| rwp| gas| fea| jts| zpt| gxs| lmi| vqp| cqo| lbg| sez| szr| xyq| sbb| put| owq| yub| jog| gwz| zfg| uzs| sik| mzl| wln| agh|